Vitis Travel is a fast-growing tour company in Georgia that needed a modern web platform to showcase and book tours. Their previous solution was built on a WordPress-based system that lacked flexibility and speed. The goal was to create a fast, scalable, and highly interactive tour booking experience.
Project Challenges:
- Old system built with WordPress + WooCommerce, causing slow performance and limited customization.
- Booking process was lengthy and confusing, leading to high cart abandonment rates.
- Lack of a dynamic tour recommendation system for personalized experiences.
- Required multi-language support for international travelers.
My Approach & Solutions:
I decided to rebuild the entire frontend using Next.js with a focus on performance and scalability. The backend was handled using Next.js API routes, replacing the old WooCommerce setup.
Key Features Implemented:
- Next.js Dynamic Routing: Created SEO-friendly URLs for tours, improving discoverability.
- Custom Booking Flow: Developed a step-by-step checkout system with instant tour availability checking.
- Multi-Language Support: Integrated i18n for automatic language switching.
- Dynamic Tour Recommendations: Implemented an AI-based recommendation engine for personalized suggestions.
Results & Impact:
- Booking process became 40% faster, improving conversion rates.
- New recommendation system increased user engagement by 35%.
- Page load time reduced to under 1 second.
Overall, this project was an exciting challenge that leveraged modern web technologies for an improved user experience.