Imperial Tours is a premium travel company in Georgia, offering diverse tour packages for travelers worldwide. The client approached me with a major challenge: their website was slow, outdated, and suffered from high bounce rates due to poor user experience. They needed a modern, high-performance web application that could handle thousands of users and provide a seamless booking experience.
Project Challenges:
- The old website was built using PHP Laravel with Blade templates, which caused slow load times and limited interactivity.
- The UI/UX was outdated, making navigation confusing for users looking to book tours.
- The site lacked proper SEO optimization, affecting search engine rankings and reducing organic traffic.
- There was no real-time booking confirmation, leading to frequent double bookings and customer frustration.
My Approach & Solutions:
I started the project by performing a full UI/UX redesign in Figma, focusing on a modern, intuitive design. Once the designs were approved, I moved on to developing the frontend using Next.js, leveraging its powerful Server-Side Rendering (SSR) and Static Site Generation (SSG) features.
Key Features Implemented:
- Modern UI/UX: Designed a visually appealing, user-friendly interface that simplified tour browsing and booking.
- Next.js with SSR & SSG: Improved load times dramatically, making the site 5x faster than the previous version.
- API Integration: Worked closely with Laravel developers to create efficient API endpoints for seamless data exchange.
- Real-Time Booking System: Implemented a real-time availability check to prevent double bookings.
- SEO & Accessibility Enhancements: Optimized meta tags, structured data, and Lighthouse performance metrics, achieving a 95+ SEO score.
- Performance Optimization: Utilized lazy loading, caching, and optimized images, ensuring a smooth user experience.
Results & Impact:
The new website achieved remarkable success:
- Page load time reduced from 6.2 seconds to 1.3 seconds.
- Bookings increased by 40% within the first two months.
- Mobile user engagement improved significantly with a 30% lower bounce rate.
This project was a great opportunity to apply modern web technologies and create a smooth, engaging experience for travelers.
Tech Stack & Tools
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